Privacy Policy

This Privacy Policy ("Policy") describes how pk944 ("pk944", "we", "us", "our") collects, processes, stores, and protects the personal data of individuals ("User", "you", "your") who access or use the platform available at https://pk944.cam ("Platform").

pk944 is an English-language online gambling information and entertainment platform primarily serving users across Pakistan, including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, and Peshawar. We take our data protection obligations seriously. This Policy is intended to be clear, accessible, and comprehensive so that every user of the Platform understands exactly how their personal information is handled.

By accessing the Platform, registering an account, or submitting any personal information to pk944, you acknowledge that you have read and understood this Privacy Policy and consent to the data processing described herein, where such processing is consent-based. If you do not agree with this Policy, please discontinue your use of the Platform.

For the purposes of this Privacy Policy, the following definitions apply:

• "Personal Data" means any information relating to an identified or identifiable natural person, including but not limited to name, email address, phone number, IP address, device identifiers, and location data.
• "Processing" means any operation performed on personal data, including collection, storage, use, disclosure, deletion or any combination thereof.
• "Data Controller" means pk944, which determines the purposes and means of processing personal data collected through the Platform.
• "Data Processor" means a third party that processes personal data on behalf of pk944 under a contractual arrangement.
• "Consent" means a freely given, specific, informed, and unambiguous indication by the User of agreement to the processing of their personal data for a stated purpose.
• "KYC Data" means identity and age verification documents and associated data submitted by Users as part of the Know Your Customer process.
• "Cookies" means small data files placed on a User's device by the Platform for purposes of session management, analytics, and personalisation.
• "Retention Period" means the defined period for which personal data is held before secure deletion or anonymisation.
• "Special Category Data" means personal data revealing racial or ethnic origin, political opinions, religious beliefs, health data, biometric data, and similar sensitive categories subject to heightened protection under applicable law.

pk944 collects the following categories of personal data, depending on how you interact with the Platform:

pk944 collects personal data through the following methods:

pk944 processes personal data only where a lawful basis exists. The primary legal bases applicable to our processing activities are as follows:

• Contract Performance: Processing necessary to provide the services requested by the User, including account management, KYC verification, payment processing, and support;
• Legal Obligation: Processing required to comply with applicable law, including anti-money laundering (AML) obligations, age verification requirements, and regulatory reporting duties;
• Legitimate Interests: Processing for fraud prevention, Platform security, improving user experience, and responsible gambling monitoring — where such interests are not overridden by the User's fundamental rights;
• Consent: Processing for optional activities such as marketing communications, where the User has provided freely given, informed consent. Consent may be withdrawn at any time without detriment to the User's account access.

Personal data collected by pk944 is used for the following purposes:

• Account Management: Creating, maintaining and securing your registered account;
• Identity & Age Verification: Conducting KYC checks to verify your identity, age and residential address in compliance with legal obligations and platform eligibility requirements;
• Financial Transactions: Processing deposits, withdrawals and any associated payment method verification, including transactions involving methods familiar to Pakistani users such as bank transfers;
• Fraud Prevention & Security: Detecting, investigating and preventing fraudulent activity, unauthorised account access, money laundering, and other prohibited conduct;
• Responsible Gambling: Monitoring gameplay patterns for indicators of problem gambling, applying user-set deposit and loss limits, and administering self-exclusion requests;
• Customer Support: Responding to queries, complaints and technical issues submitted through support channels;
• Legal Compliance: Meeting obligations under applicable law including regulatory reporting, record-keeping and responding to lawful authority requests;
• Platform Improvement: Analysing aggregated usage data to improve the performance, content quality and usability of the Platform;
• Marketing Communications: Sending promotional emails or in-platform notifications where you have provided consent. You may opt out at any time.

pk944 does not sell, rent, or commercially transfer your personal data to third parties. We may share personal data with third parties only in the following circumstances:

The Platform uses cookies and similar tracking technologies to enhance user experience, maintain session integrity, and gather analytical insights. The following cookie categories are used:

• Strictly Necessary Cookies: Required for the Platform to function. These cannot be disabled as they are essential for login sessions, security tokens, and preference storage. No consent is required for these cookies.
• Analytical / Performance Cookies: Help us understand how Users navigate the Platform by collecting aggregated, anonymised usage data. These are used to identify popular content areas, diagnose technical problems, and improve Platform performance.
• Functional Cookies: Remember user preferences such as language settings, notification choices, and responsible gambling limit configurations set within your account.
• Marketing Cookies: Used only where you have given explicit consent, to deliver relevant promotional content and measure the effectiveness of marketing activities. You may withdraw consent for marketing cookies at any time.

You may manage or delete cookies through your browser settings at any time. Disabling certain cookies may affect the functionality of the Platform. Consent for non-essential cookies can be managed through the Platform's cookie preference centre.

pk944 retains personal data only for as long as is necessary for the purposes set out in this Policy, or as required by applicable law. Our general retention principles are as follows:

• Account Data: Retained for the duration of the account's active status, plus a minimum period following account closure as required by AML and regulatory record-keeping obligations (typically five to seven years, subject to applicable law);
• KYC Documents: Retained for the period required by applicable AML regulations following the end of the customer relationship;
• Transaction Records: Retained for a minimum of five years following the date of the relevant transaction, or longer where required by law;
• Support Communications: Retained for up to three years from the date of the interaction, unless ongoing legal or dispute resolution requirements necessitate longer retention;
• Technical / Log Data: Typically retained for up to 12 months from collection date, unless required for fraud or security investigation purposes;
• Marketing Preferences: Retained until consent is withdrawn or the account is closed.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised in accordance with our data destruction procedures.

pk944 implements appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include, but are not limited to:

• Encryption of data in transit using TLS/HTTPS protocols across all Platform interfaces;
• Encryption of sensitive data at rest, including KYC documents and financial records;
• Role-based access controls limiting staff access to personal data on a strict need-to-know basis;
• Regular internal security reviews and vulnerability assessments;
• Two-factor authentication (2FA) for administrative access to data systems;
• Contractual data protection obligations imposed on all third-party processors.

Notwithstanding these measures, no internet transmission or electronic storage system is entirely secure. Users are encouraged to take their own precautions — including using strong unique passwords, enabling 2FA on their accounts, and accessing the Platform only from secure, trusted devices.

In the event of a personal data breach that is likely to result in risk to User rights, pk944 will notify affected Users and relevant authorities in accordance with applicable data breach notification requirements.

pk944 may transfer personal data to countries outside of Pakistan or the User's country of residence in the course of operating the Platform, particularly where third-party service providers (such as cloud hosting providers or KYC platforms) are located in other jurisdictions.

Where personal data is transferred internationally, pk944 takes steps to ensure that appropriate safeguards are in place to protect the data to a standard equivalent to the protections offered within the origin jurisdiction. These safeguards may include:

• Standard contractual clauses or equivalent data transfer mechanisms approved under applicable law;
• Adequacy determinations confirming that the recipient jurisdiction provides an equivalent level of data protection;
• Binding corporate rules where applicable to intra-group transfers.

Users in Pakistan should be aware that Pakistan does not currently have a comprehensive data protection law equivalent to European GDPR. pk944 applies best-practice international data protection standards to all personal data regardless of the jurisdiction of origin.

Subject to applicable law, Users of the pk944 Platform have the following rights in relation to their personal data:

• Right of Access: Request a copy of the personal data we hold about you;
• Right to Rectification: Request correction of inaccurate or incomplete personal data;
• Right to Erasure: Request deletion of your personal data where no overriding legitimate interest, legal obligation, or contractual necessity applies;
• Right to Restriction: Request that we limit the processing of your data in certain circumstances;
• Right to Data Portability: Receive personal data you have provided to us in a structured, commonly used, machine-readable format;
• Right to Object: Object to processing based on legitimate interests or direct marketing purposes;
• Rights Related to Automated Decision-Making: Request human review of any decision made solely by automated processing that produces legal or similarly significant effects;
• Right to Withdraw Consent: Withdraw any previously given consent to processing at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

To exercise any of the above rights, please submit a written request to [email protected] with sufficient detail to identify your account and the specific right you wish to exercise. We will respond within 30 days of receiving a verified request. We may require identity verification before processing a rights request to protect against unauthorised disclosure.

The pk944 Platform is strictly intended for adults aged 18 years or older, or the higher minimum age required by the applicable operator/license jurisdiction. pk944 does not knowingly collect personal data from persons below the minimum age threshold.

If we become aware that personal data has been collected from a user who does not meet the minimum age requirement, we will take immediate steps to delete that data and close the associated account. If you believe that pk944 may have inadvertently collected data from an underage individual, please notify us immediately at [email protected].

Parents and guardians who discover that a minor under their care has accessed or registered on the Platform are encouraged to contact our support team promptly. pk944 cooperates fully with parents, guardians, and authorities in addressing underage access incidents.

Pakistani users should be aware of the following jurisdiction-specific considerations:

pk944 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or Platform functionality. When material changes are made, we will update the effective date displayed at the top of this document.

Where changes are significant, we may notify registered Users via email or in-platform notification prior to the changes taking effect. We recommend reviewing this Policy periodically to stay informed of how your data is handled. Your continued use of the Platform following publication of an updated Policy constitutes acceptance of the revised terms.

For all privacy-related enquiries, data rights requests, complaints, or concerns regarding this Privacy Policy, please contact the pk944 privacy team using the details below. Email addresses are displayed as plain text only and are not clickable links.